Contemporary Issues in Media World

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What is media literacy and why is it important for you as FCM students to have it?

Media Literacy :

  • Process of accessing, analyzing, evaluating and creating messages in a wide variety of media modes, genres and forms.
  • Uses an inquiry-based instructional model that encourages people to ask questions about what they watch, see, and read.
  • Media literacy education provides tools to help people critically analyze messages to detect propaganda, censorship, and bias in news and public affairs programming, and to understand how structural features.
( Media Literacy from Wikipedia : http://en.wikipedia.org/wiki/Media_literacy)


Importance of Media Literacy to FCM Students :

1) In my opinion, media literacy is important to FCM students because its in our field of studies and we are the one who's going to used it to spread, share and tell people our thoughts, opinion and message through media. Thus, before using it, firstly we need to know what it is by accessing it, analyzing it, evaluating it and then we can create something to pass on our message through it. It's about what we wanted to say and how we are going to say or present it to the people to give an impact or to create an awareness in certain issues. What differs us from other media students is that we present our message creatively by making things more unique and more attractive.

2) By studying media literacy we learn to not just take whatever we saw and heard as the truth. As a multimedia students we need to first check the authenticy of the information we've saw on television or read in the newspaper. Nowadays the world are full of deception, lies and conspiracy because of some big entity having full control of media. It sounds like the media itself is an evil "tool". No, the media or the tools used is not at fault at all. Its how people use it that will determine whether it will lead to right or wrong. It is up for us to use the tools given wisely and deliver the true message so that people will be more aware and conscious of today's propaganda.

Personal Reflection :

I was absence from this week's lecture..hehe :p.. But I heard the lectures was interesting and its about media representation and cultural stereotype. When i first heard of the topic i thought its going to be boring. When i read through the lecture's note it was not bad at all. I think i've learn new things again from this subject :p. But judging from what people's been talking I know that it will be more interesting if i was there listening to the lecture. :p

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