Tetrad of Media Effects
McLuhan's tetrad of media effects taken from week 9 lecture note.
"The tetrad is a means of examining the effects on society of any technology/medium and explaining the social processes underlying the adoption of a technology/medium by dividing its effects into four categories." -Wikipedia
- "What does it (the medium or technology) extend?"
- "What does it make obsolete?"
- "What is retrieved?"
- "What does the technology reverse into if it is over extended?"
Base on the information given from week 9 lecture's note, i choose online video to apply this tetrad of media effects.
Online videos nowadays can be easily obtained anywhere and anytime. For example we have YouTube, the largest video sharing community.
A few list of drama availables in www.mysoju.com for online streaming.Click for larger view
Enhance
Video enhance our eyes to watch lots of uploaded videos on the net whether its a movie, drama, anime, documentary, music video and so on.
Obsolesces
Online video makes us interesting in buying VCD or DVD to watch something because they can get it online.
Retrieves
We can get a lots of free videos which are shared widely on the internet among other users all around the globe. We can download it for free, request for it in a certain forum if we couldn't find it, or even watch it online without having to download it at all.
Reverses
Too much usage of video online makes us involves in copyright policy matter. Because of its widely open to everyone, it makes us feel used to it. Used to watch it for free in YouTube, used to download it for free and also used to distributes it to others.
Thus, it will lead to a copyright problem. We uploaded movies without thinking of its copyright and distributed it without the permission of the owner. This can also be called piracy. When we can have it all online, one day it might lead to a bigger problem among the video maker such as film producer to suffer loss from piracy.
Personal Reflection
This week's class was a bit boring. I had a few yawn and i really tried my best not to fall asleep. What i remember from the lecture was only when Mr.Razi gave example on tetrad media, and the example of hot and cold media. When it comes to example it always makes me understand better.
Recently my senior said that, most people nowadays don't really listen to the facts anymore but, they want to know how to apply the fact into their life. :)
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