What is media stereotype? From your personal experience, what other media stereotype you have seen either on TV or in the movies?
Media Stereotype :
- Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information.
- Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people
- usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.
Examples of Media Stereotype :
From my own personal experience, i think i've seen so many types of cultural stereotype but i never realized it or recognized it as a stereotype. For examples, there are animal stereotypes in cartoons. Each different animals were presented differently in the cartoons and then it leads to certain animals to have stereotype. For example lions are always presented as the leader, king and brave. We can see this in Disney's cartoon, "The Lion King", " Madagascar" and in "The Chronicles of Narnia" lion was presented as powerful and the true ruler.
The good image of lion will be kept in children's mind. They will look the lions as brave and powerful. This could also apply to other animals such dog as a loyal friend to human. There a lots of cartoon and movies which portrayed dogs as loyal. Not to forget donkeys was always used to represent stupidness and people will bear in mind that donkeys are stupid. This influence people to think that donkey is somewhat lower class animal and is not cool compared to horse. It also had influence us to use it in our daily communication when comparing something such as " as stupid as donkey" or " as brave as lion".
Personal Reflection :
Holiday~ No class~ This topic is quite interesting. :p
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